A lot of the clients I work with who have just set up a web presence for their company think it’s a good idea to start a mailing list and a blog. Everyone else is doing it, so why shouldn’t they? The problem is, so few companies get it right and very few people will bother to read them.
If you’re like me, there are very few corporate mailing lists you willingly subscribe to. They’re just so boring and salesy.
The Innocent Smoothie website is one of the few companies that I think get their corporate blog spot on. Even though I rarely buy their drinks (too expensive for me), I still enjoy reading it.

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