If you’re like me, you always feel a twinge of guilt when sending an invoice to a client. It’s not that you feel you’ve done a bad job, you just find it hard to ask for money, especially when it’s in exchange for doing something you enjoy.

Wording the email/letter is difficult. It has to go something along the lines of “Hi, I’ve attached an invoice for x which you have to pay in 14 days. Please.”

Recently, I’ve started adding a few Google Analytics stats to client emails when I’m sending them an invoice for content changes they’ve asked me to make on a site. I feel that I’m giving the client useful information that makes my request for money seem a little less routine, and hope that it shows I care as much about the success of their website as they do.
Read the rest of this entry »